In the latest example of social-media-as-art, Coca-Cola is setting up a promotion that will allow users to help Maroon 5 write a song in just twenty four hours. Maroon 5, notable for being one of the first acts to have a hit single (This Love) predicted through computer analytics software, is now one of the first to allow real-time fan interaction and feedback on chords, riffs, and lyrics. Social media-loving fans are expected to encourage the band to adopt Bieber-like haircuts, autotune everything, and invite Lady Gaga for a cameo.
Via Mashable
No comments:
Post a Comment