Monday, May 9, 2011

Google's Innovation Deficit

Tomorrow, Google will hold its third annual I/O Developer's Conference in San Fransisco. Traditionally, the company has used the platform to announce big product development and news; the question on everyone's mind is, what will they display this year?

My guess? Nothing special.

Maybe preview the next edition of Android or discuss the Chrome operating system. Aside from that, though? Probably not much.

Google desperately needs momentum. +1 was an incredibly mediocre product launch. They are watching many engineers walk out the door to work at other startups, and have had to cough up millions of dollars to keep others from joining them. Google hasn't premiered a truly innovative, industry-defining product in years.

Google has been playing catch-up to other mobile and social players for a long, long time. They've been letting the market, not their own innovation, dictate their strategy. If they had a truly unique product to bring out, they would have paraded it around already.

Apple overtook Google today as the #1 brand in the world. If Apple kills it at their developer's conference in June and Google doesn't prove me wrong and bring something great out, they could stand to lose a lot more ground.


i felt such love for you i thought my heart was gonna pop

Thursday, May 5, 2011

Lesson Learned

Had I known that I would be featured on a social media website and have a post garner as many pageviews in an hour as this blog has gathered over its entire lifetime, I probably would have spent more time proofreading it.

Oh well.

Wednesday, May 4, 2011

Facebook's Spam Problem

It was only a matter of time before hackers, 'sploiters, and evil-doers figured out how to use Facebook to take advantage of the rest of us through Facebook-spread malware.



As Facebook begins to steal market share away from email as a primary mode of online communication--links that used to be emailed are now shared on walls--malicious programmers have updated their tactics to reflect the shift.  Particularly abusive in the past few days have been links offering users the chance to see pictures or videos of bin Laden's death.  Unwary Facebookers click on the link, are invited to allow an app access to their information, and boom: the phony link is rebroadcast out to all their friends.



This chain of events should not be unfamiliar.  Email experienced the same problems in its early years.  While I admittedly was a bit too young in the early-to-mid 90s to fully understand the concept of email spams and viruses at the time, the parallels seem obvious.  One of two things must happen for the tide of spam and viruses to stop:

  • Facebook users have to get smarter and stop clicking the links.
As we've seen throughout the history of the internet (mankind?), this is the lesser likely of the two solutions.

  • Facebook must put filters into place capable of stopping these messages before they get to users walls.
This is the more likely of the two scenarios, but unlikely in the short-term.  In the early days of the technology, proprietary email servers had very little in the way of spam protection.  Even AOL, the nation's largest provider of internet services for some time, did not have great spam filters until long after it was irrelevant as a service.  Gmail does a great job of protecting its users from spam and viruses, which is one of the things that has lead to its widespread adoption.  However, Gmail offers a wrinkle that Facebook will probably never provide: customization.  In Gmail, I can mark certain email accounts as spam so that I never have to see them (for example, the mandatory J. Crew emails that I receive in order to get 10% off in-store go straight to my spam folder).  Facebook, however, does not want messages from companies and brands to be filtered out.  The entire value of Facebook to companies, outside of ad networks, is the ability to segment and communicate with their customers effectively.  I can hide posts from a certain users, but currently this option is hidden and unintuitive.  Facebook has an active incentive to not filter the types of content that users receive in their news feeds, because this is part of its value proposition to companies.

The more and more I think about it, the more I become convinced that social networking, at some point, might replace personal email.  The more popular Facebook gets, the more incentive there will be for hackers to program malicious viruses to steal information and compromise security.  Unless Facebook can stay one step ahead of them and begin protecting users' news feeds from these sorts of attacks, they may one day find themselves in the same category as AOL: forgotten tech giant.

and when you said i couldn't save you enough, i started giving you up, i started giving you up

Tuesday, May 3, 2011

Marketers now view generating taffic as the most important search engine optimization objective

Why?


Via eMarketer

Osama bin Laden Dies First on Twitter and Social Networks, Mainstream News Plays Catch-Up

This article originally appeared on the Three Ships Media blog.

Just over twenty years ago, CNN was a very small fish amongst the Big Three American television networks of CBS, ABC, and NBC. The concept of a twenty-four hour news cycle was still foreign, and most continued to get their news from nightly programs such as 60 Minutes, 20/20, and the local news. However, in 1991, a funny thing happened; when the United States invaded Iraq in the dawn of the Gulf War, CNN was the only news network able to communicate with viewers back home and provide footage of the conflict unfolding half a world away. It was a historic scoop, and for the first time ever, CNN was being played in millions of restaurants, businesses, and homes as Americans turned to the only news source capable of delivering to-the-minute updates on the war’s progression.


Last night, another Middle Eastern development might have marked a coming-of-age for a different news channel. As Business Insider notes, Twitter provided hints that Osama Bin Laden had been killed and that the President would address the nation nearly half an hour before most mainstream news sources could officially confirm the information. Much of the information that powerhouse news stations such as MSNBC, Fox News, and, yes, even CNN, were conveying was derived purely from gossip and rumors received via social networks.

The snowball started rolling when Keith Urbahn, chief of staff to former Secretary of Defense Donald Rumsfeld, tweeted at 10:24 EST that he had learned that Osama Bin Laden had been killed. Eight minutes later, a CBS producer tweeted that a House Intelligence aide had confirmed the report (interestingly enough, this tweet was made from a personal account and not from the official CBS News feed). Fox News was the first mainstream news outlet to tweet the information from an official account at 10:41 EST. You can view the entire timeline here, but what is interesting is that individuals, not branded news sources, informed many of what is potentially one of the biggest news stories of 2011.

The rabbit hole goes deeper. According to a Mashable poll (whose readership is, admittedly, probably more likely to use social media than the average U.S. citizen), 34% of respondents first heard about Osama’s death through Twitter, compared with 15% through television. Interestingly enough, television was not even second; the runner-up title belongs to Facebook, with 19% of respondents saying they heard of the news through the world’s most popular social network.

Additionally, in retrospect, it seems that one user actually liveblogged the event as it was happening without knowing it. Traditional news sources need cameras and microphones in order to report; Twitter is capable of receiving information from anyone, at any time.

While time will tell whether Osama’s death is the type of watershed moment for Twitter that the Gulf invasion was for CNN, Twitter has been showing signs of acting like a legitimate media source for a while, most notably during the uprisings in Iran. Twitter is even in the process of rebranding itself as a media and news content aggregator as opposed to a social networking tool. As audiences tire of the punditry and redundancy of traditional news channels, Twitter is quickly emerging as a “faster, more accurate, and more entertaining” news source.

This example does, however, speak to a pressing need for businesses to become involved in social channels such as Twitter By its very nature, news is quick-moving and conversational. As these conversations continue to shift from traditional media to online sources, it is imperative that businesses participate and join the discussion in order to engage both current and potential customers and create news rather than just react to it. Additionally, businesses must develop the skills necessary to target, filter, and create valuable content in order to break through the noise of social media.

How did you hear about Osama’s death? How often do you get your news from channels like Twitter or Facebook? How is your business benefiting from the modern word-of-mouth?