Monday, May 9, 2011

Google's Innovation Deficit

Tomorrow, Google will hold its third annual I/O Developer's Conference in San Fransisco. Traditionally, the company has used the platform to announce big product development and news; the question on everyone's mind is, what will they display this year?

My guess? Nothing special.

Maybe preview the next edition of Android or discuss the Chrome operating system. Aside from that, though? Probably not much.

Google desperately needs momentum. +1 was an incredibly mediocre product launch. They are watching many engineers walk out the door to work at other startups, and have had to cough up millions of dollars to keep others from joining them. Google hasn't premiered a truly innovative, industry-defining product in years.

Google has been playing catch-up to other mobile and social players for a long, long time. They've been letting the market, not their own innovation, dictate their strategy. If they had a truly unique product to bring out, they would have paraded it around already.

Apple overtook Google today as the #1 brand in the world. If Apple kills it at their developer's conference in June and Google doesn't prove me wrong and bring something great out, they could stand to lose a lot more ground.


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1 comment:

  1. Google+ was opened to a limited trial soon after you posted this. It looks to continue to gain adoption in 2012.

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