This is a new one

The fashion industry continues to be at the forefront of innovation when it comes to using newer social media tools such as Foursquare and Twitter.



Swatch ran a promotion in which they covered a model with over 100 watches, with the catch being that if a partygoer tweeted @swatchus with an appropriate hashtag, the model would remove a watch from the dress and give it to them. Predictably, it took just under an hour and a half for the model to be stripped bear of watches, revealing a Swatch-promoting cover underneath. Pretty clever.

Courtesy Mashable.com (http://mashable.com/2011/02/14/swatch-girl/#10031-1)